Creative Newtech Ltd

• Partnership announced between a tech distributor and Kaspersky. • Coverage includes North, West, and East India. • Aims to strengthen cybersecurity offerings amid India’s growing market. • Leverages existing distribution network for expansion.

🔍 Overview of the Partnership

• A major technology distributor partners with Kaspersky to expand cybersecurity offerings in India.
• Focus on North, West, and East Indian markets.

🌐 About Kaspersky

• Global cybersecurity company founded in 1997.
• Protects over a billion devices worldwide.
• Known for advanced threat intelligence and research.

🏢 Distributor’s Role and Network

• Strong pan-India distribution network.
• Collaborates with various global tech brands.
• Serves customers via online, offline, and retail channels.
• Leverage existing relationships to scale Kaspersky’s solutions.

🛡 Product Portfolio

• Includes endpoint security, threat detection, privacy protection, ransomware and phishing safeguards.
• Consumer solutions support Windows, macOS, Android, and iOS.
• Enterprise solutions for critical infrastructure and data protection.

📈 Market Context

• Global cybersecurity market revenue: approx. USD 245.6 billion in 2024; projected USD 500.7 billion by 2030.
• India cybersecurity market: USD 6.9 billion in 2024; projected USD 20.5 billion by 2030.
• Growth driven by digital adoption and government initiatives Digital India and Cyber Surakshit Bharat.

🤝 Strategic Importance

• Supports India’s focus on building a secure digital ecosystem.
• Distributor expands business into a growing cybersecurity category.
• Emphasizes discipline, governance, customer support.

📝 Conclusion

• Partnership enables broader access to trusted cybersecurity solutions in India.
• Distributors’ channel and service capabilities complement Kaspersky’s products.
• Enhances potential market penetration amid fast-growing cybersecurity demand.

This update offers useful insights on company strategy and market opportunities.